The Sales Manager role involves driving product sales and managing customer and distribution relationships, particularly within the sports retail sector in Kenya. Morsan HR Consulting is supporting their client, a global powerhouse in HR consultancy, with a strong reputation built on excellent client relationships.
Key Responsibilities
- Customer Relationship Management: Develop and maintain strong relationships with existing and potential customers, including retailers, distributors, and key decision-makers, to understand customer needs and promote product sales.
- Sales Target Achievement: Identify and pursue new sales opportunities to meet or exceed sales goals within assigned territories by managing sales pipelines and closing deals effectively.
- Market Analysis: Conduct market research to identify trends, competitor activity, and potential opportunities for product expansion within the assigned market.
- Inventory Management: Monitor stock levels, manage product availability, and coordinate with logistics teams to ensure timely delivery of products to customers.
- Pricing and Negotiation: Negotiate pricing and commercial terms with customers, taking into account market conditions, product features, and company policies.
- Product Promotion: Educate customers on product features, benefits, and applications through presentations, demonstrations, and other promotional initiatives.
- Order Processing: Receive and process customer orders accurately, ensuring correct documentation and coordination with warehouse and logistics teams.
- Reporting and Analysis: Track sales performance, generate reports on key sales metrics, and analyze data to identify areas for improvement and adjust sales strategies.
- Distribution Channel Management: Manage relationships with distributors, wholesalers, and other sales channels to optimize product distribution and market reach.
Minimum Qualifications & Requirements
- Bachelor’s degree in Business, Sales, Marketing, or a related field.
- Minimum of 5 years’ sales experience, preferably within sports footwear, sports apparel, accessories, or sports equipment.
- Strong knowledge of the Kenyan retail and distribution ecosystem.
- Experience handling distributors, MBOs (Multi-Brand Outlets), and SIS (Shop-in-Shop) formats.
- Proven track record of achieving sales targets.
