The Sales Trainee will support the sales team in driving revenue growth by promoting and selling company products within Nairobi. This is a field-based role focused on customer acquisition, onboarding, relationship management, and collections support. The role is ideal for a proactive, results-driven individual looking to build a career in sales, with hands-on exposure to market analysis, client engagement, and commercial operations.
Key Responsibilities
Sales Execution & Customer Acquisition
Identify and prospect new customers and business opportunities within assigned territories.
Generate leads and convert them into active customers.
Promote and sell company products, including fish, chicken, freezers, and related solutions.
Support onboarding of new clients and ensure smooth account activation.
Market Intelligence & Analysis
Gather insights on market trends, customer preferences, and competitor activities.
Provide feedback to support pricing strategies and sales planning.
Monitor local market conditions and identify growth opportunities.
Client Relationship Management
Build and maintain strong relationships with customers and agents.
Ensure high levels of customer satisfaction and retention.
Identify upselling and cross-selling opportunities within existing accounts.
Sales Support & Marketing Activities
Assist in developing and utilizing sales materials (presentations, proposals, product sheets).
Participate in trade shows, exhibitions, and promotional events.
Support implementation of sales campaigns and marketing initiatives.
Collections & Credit Management
Follow up on customer payments to ensure timely collections.
Support adherence to company credit policies.
Maintain accurate records of sales and payments.
Operations Support
Assist in coordination of freezer installations and product deliveries.
Ensure proper documentation and reporting of sales activities.
Key Performance Indicators (KPIs)
Sales Performance: Achieve assigned monthly sales targets; meet targets for revenue, volume, and product mix.
Customer Acquisition: Generate a minimum of 20 leads and convert at least 4 new customers monthly; contribute to the annual target of 20 B2B agents.
Account Management: Maintain active engagement across all assigned accounts with a churn rate of ≤18%.
Operations: Support installation of at least 2 freezers per month.
Collections: Ensure 100% collection of due payments and maintain compliance with credit terms.
Qualifications & Experience
Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
Minimum of 6 Months to 1 year of relevant attachment or internship experience in sales and customer-facing roles is preferred.
Exposure to FMCG, agri-products, or cold-chain sales is an added advantage.
Experience working with B2B customers, agents, or distributors is a plus.
Basic understanding of credit management and collections is desirable.
Skills & Competencies
Strong communication and interpersonal skills.
Sales, negotiation, and persuasion abilities.
Customer-focused and relationship-oriented mindset.
Good organizational and time management skills.
Ability to work independently in a field environment.
Basic analytical skills and attention to detail.
Proficiency in MS Office (Excel, Word, Email).
How to Apply
Interested and qualified candidates should apply online through the following application portal: Keep IT Cool Application Link.
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