Kenya Railways is seeking a highly qualified professional for the position of Sales and Marketing Manager. This senior leadership role is responsible for driving the Corporation’s revenue through strategic marketing and sales initiatives. The incumbent will oversee the formulation of business growth strategies, manage financial budgets for the division, and ensure high levels of customer satisfaction across all business units. The role requires a blend of commercial awareness, strategic networking, and operational coordination to align marketing efforts with the Corporation's broader objectives.
Duties and Responsibilities
Prepare financial budgets, reports, and statements relating to marketing and sales of the Corporation’s products and services.
Facilitating, monitoring, and absorption of the budget for the Division.
Formulate and monitor the implementation of sales and marketing strategies across all business units.
Monitor performance and prepare periodical reports.
Identify and negotiate for key strategic partnerships to increase the level of business.
Lead in liaisons with key government agencies to ensure customer satisfaction.
Establish key linkages between the customer and the operations team to ensure achievement of agreed service level agreements.
Develop business growth strategy and monitor implementation to achieve financial gain and customer satisfaction.
Provide market and customer feedback information to the business development teams for purposes of new business development.
Conduct stakeholder engagements with key industry players including shipping lines, clearing and forwarding agents, and other logistics interveners.
Manage cross-border relationships with various regional clients for the purpose of enhancing business volumes and customer relationships.
Formulate and monitor customer retention and acquisition strategies across the various business units to enhance service.
Constantly assess and analyze changes in the business environment including competitive analysis and advising on remedial action.
Monitor the key customer account relationships to ensure customer satisfaction.
Formulate and Implement pricing strategy through fixing of rates, fares, and other charges.
Coordinate implementation of feedback, market research, and liaisons with other departments and communicating with customers.
Implement Quality Management System by ensuring that business process meets the requirements of Quality Management Systems.
Coaching, mentoring, and developing staff using relevant human resource tools.
Implement Risk register by ensuring that business process meets the requirements of Risk criteria.
Requirements of the Position
Master’s degree in business-related field from a recognized institution.
Bachelor’s degree in Commerce specialization in Marketing or equivalent from a recognized Institution.
A Minimum of Ten (10) years relevant work experience, Five (5) of which must be in Senior Management position.
A management course lasting not less than four (4) weeks from a recognized institution will be an added advantage.
Registered Member to MSK, CIM or relevant professional body.
Proficiency in computer applications.
How to Apply
Interested and qualified candidates are encouraged to apply through the official Kenya Railways career portal. Click on the following link to access the application page: Apply here on Kenya Railways Portal. This link will redirect you to the official recruitment platform at career55.sapsf.eu.
