Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. The Diageo sales vision is to become the best performing most trusted and respected consumer products company in the world and in every market we operate. Our goal is to be ‘winning at the moment of choice’, winning big and beating the competition. This along with putting the consumer at the heart of everything we do, will deliver sustained, mutual growth for our brands, categories, customers and partners. The Reserve Accounts Manager role is essential in delivering this vision with specific focus to the Diageo range of Luxury (Reserve) brands in the Kenyan market.
Role Responsibilities
Customer Partnership: Interact, negotiate, sell, and jointly plan with customers to develop successful partnerships and business plans.
ROI Monitoring: Monitor and demonstrate the return on investment for the business from all contracted business plans.
Executional Excellence: Implement excellence at the outlet level across all regions by driving priority brand activities through deep and effective activations within the customer base.
Growth Drivers: Identify and implement growth drivers for the agreed portfolio under your responsibility within assigned distributors and outlets.
Execution Standards: Complete and track adherence to optimum execution standards (OPA) by segment, as defined by the market, to drive business growth.
Sales Calls: Lead effective sales calls using proven commercial selling skills, identifying customer needs, and matching them to tailored business propositions that provide clear value.
Resource Management: Ensure distributor coverage and call frequency targets are met. Manage assigned assets and Point Of Sale Material (POSM) to ensure trade marketing resources are secure and used efficiently.
Digital Tools: Shape the future by embedding commercial digital tools (Edge, Trax, the bar) in everyday execution to guarantee an advantaged route to consumer.
Marketing Integration: Ensure flawless execution and tracking of sales (JUCPs) and customer marketing plans at designated outlets, including promotions, staff, pricing, and merchandising.
Relationship Management: Develop and maintain strong relationships with key customers, retailers, and distributors to drive engagement and teamwork.
Strategic Insights: Gather market insights and competitor analysis, providing feedback to inform strategic decisions and uncover growth opportunities.
Collaboration: Work closely with the sales and customer marketing teams to hit commercial targets and ensure consistent brand activations.
Requirements and Experience
A relevant Bachelor’s degree.
3 - 5 years of experience gained across commercial and other functions; cross-functional experience is an advantage.
A proven track record of success in highly demanding sales organizations, specifically within the FMCG sector.
Strong knowledge and demonstrated delivery in challenging trading environments.
Solid understanding of channel management, pricing, negotiations, and strategy development.
How to Apply
Interested and qualified candidates should apply online via the Diageo career portal. Visit https://www.myjobmag.co.ke/apply-now/1184279 to be redirected to the official Diageo Workday application page.
How to Apply
Interested and qualified? Go to Diageo on diageo.wd3.myworkdayjobs.com to apply. You will be redirected to the official Diageo Workday recruitment platform to complete your application.
