Marketing Specialist

Role Overview

The Marketing Specialist will focus on driving growth through field marketing, localized activations, and strategic campaign management to increase brand awareness and solar product sales across Kenya.

Responsibilities

Field Marketing & Activations (Core of the Role)

• Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works.
• Treat radio and road shows as core growth channels, not secondary tactics.
• Plan and deliver roadshows, market activations, pop-ups, and community events across Kenya.
• Decide what gets done nationally vs locally and ensure consistent branding across shops, vehicles, and activation sites.
• Brief, manage, and hold third-party suppliers accountable for roadshows, printing, and photography.

Strategy, Insight & Campaigns

• Map the Kenyan customer journey from awareness to purchase.
• Identify key barriers to purchase across different regions and customer segments and propose practical ways to address and mitigate them.
• Shape campaign ideas, taglines, messaging, and timing across the right mix of channels.
• Design campaigns that are practical, measurable, and sales-focused.

Social Media & Content Direction

• Set the direction for Solar Panda's social media presence in Kenya, advising on content themes, frequency, and tone.
• Work with photographers or content creators and maintain an up-to-date photo and content library.
• Ensure customer consent is collected for any photos or testimonials used.

Budgeting, Reporting & Accountability

• Propose marketing budgets and campaign spend while tracking costs vs. outcomes.
• Report clearly on leads, conversions, and sales impact.
• Be accountable for the return on investment for all marketing spend.

Internal Communications

• Share wins, strong agent performances, great activations, and customer stories internally.
• Capture testimonials and success stories from the field to support internal alignment between Sales, Operations, and HQ.

Qualifications

• Bachelor’s Degree in any business-related training.
• Comfortable being both strategic and scrappy; happy working in the field rather than just creating slides.
• Organized, decisive, and execution-focused.
• Confident managing suppliers and budgets.
• Data aware: you care about results, not just activity.
• Curious about customers and grounded in real market insight.
• Comfortable working across multiple Kenyan languages and vernacular radio markets.
• Willing and able to spend significant time in the field, including upcountry travel.

How to Apply

Interested and qualified candidates should apply online through the application portal provided below: Apply to Solar Panda