Marketing and CommunicationsFull-TimeSenior-level(6+ yrs)
Job Description
Safal Group is seeking a Marketing Officer based in Nairobi. The company opened its first manufacturing facility in Mombasa, Kenya, in 1962, rapidly widening its reach across East and Southern Africa.
Role Overview
The Marketing Officer is responsible for building and protecting brand equity across assigned brands, coordinating go-to-market strategies for product and brand launches, managing promotional calendars, and evaluating performance analytics across B2B and industrial channels.
Key Responsibilities
Brand Building & Market Leadership
Build and protect brand equity across assigned brands, ensuring consistent positioning across every customer and specifier touchpoint.
Develop and roll out brand toolkits, product knowledge training, and technical content that equip the sales and agent network to sell with confidence.
Work with Product teams and the Sales function to translate brand strategy into merchandising, POS, and digital assets that drive off-take.
Launch Support
Plan and coordinate go-to-market support for all new product and brand launches, in partnership with Production, Customer Service, and Sales.
Develop sales presenters, launch content, and partner events to prepare agents and sales teams ahead of launch.
Conduct regular market and specifier visits to track how events and marketing activities are landing in key markets.
Evaluate launch performance against targets and prepare a closing report capturing results and lessons for future launches.
Campaign & Promotions Planning
Develop the annual brand and country-level promotional calendar, grounded in brand strategy, sales input, and customer/specifier insight.
Align Channel Marketing and Sales on planned activity, incorporating their feedback before campaigns are finalised.
Present the proposed annual promotional plan to the Sales Head and Marketing Head for approval.
Work with Finance to align budgets for each promotion and all related costs.
Performance Evaluation & Analytics
Evaluate campaigns and promotions before and after launch, using ROI estimates, market feedback, and available data to judge effectiveness.
Partner with the Head of Marketing to validate promotional results and translate learnings into sharper future planning.
Stakeholder & Cross-Functional Coordination
Act as the day-to-day link between Marketing and Sales, Design, Procurement, Finance, Production, Operations, Site teams, Influencer/Specification, and other regional business units, plus external agencies, research partners, event organisers, and media houses.
Conduct joint market visits with Sales teams to stay close to the customers, MRM Channel, and Agents.
Qualifications and Experience
Minimum Academic Qualification: Bachelor's Degree in Marketing, Business, Engineering, or a related field.
General Work Experience: 5–7 years in Marketing, with at least 2 years in a brand or marketing leadership role.
Specific Experience: Strong grounding in brand strategy, digital marketing, and campaign management, ideally within Building Materials, Construction, or a related B2B/industrial sector.
Industry Background: Marketing exposure within a B2B or technical industry with strong distribution and channel networks.
Hands-on experience running digital marketing, content, and marketing analytics across multiple channels.
Key Competencies and Skills
Deep expertise across brand strategy, digital marketing, and the sales process
Strong stakeholder and agency management skills
Strong analytical and data-driven decision-making skills
Proficiency in marketing analytics, digital platforms, and performance reporting
Strong leadership and people management skills
Solid project and campaign management skills
Excellent communication and storytelling skills
Strong planning and organising skills
High on initiative, with the ability to manage ambiguity in a fast-changing market
