Marketing Manager – East Africa

Key Responsibilities

• Develop and implement comprehensive brand marketing plans tailored to the market
• Lead demand creation agenda, fostering accountability, collaboration, and innovation
• Drive direct-to-consumer strategies and execute global brand innovations locally
• Ensure quality and consistency of execution across all consumer touchpoints
• Collaborate with cross-functional teams to develop impactful brand assets and content
• Lead digital marketing agenda, delivering engaging consumer experiences and campaigns
• Drive consumer insights, brand activation, and in-market experiential events
• Manage marketing budgets, track ROI, and optimise campaign spending

Qualifications & Experience

• BA/BSc/HND qualification
• 4+ years of proven experience in marketing/demand creation within consumer goods
• Strong expertise in digital marketing channels and tactics (social media, SEO, paid ads, influencer marketing, content marketing)
• Demonstrated success in strategic planning and execution of integrated marketing plans
• Experience collaborating with cross-functional teams (customer development, R&D, finance, agencies)
• Strong financial acumen and budget management experience

Skills

• Strategic thinking and demand generation expertise
• Brand building and storytelling capability
• Digital marketing mastery and e-commerce/D2C experience
• Strong interpersonal and collaboration skills
• Analytical mindset with proficiency in data-driven insights
• Budget optimisation and ROI tracking
• Leadership resilience and ability to inspire teams through change