Turaco is a micro-insurtech company changing healthcare financing in emerging markets. We provide simple, affordable health and life insurance to low-income earners, distributing our products through partnerships with leading businesses in Kenya and Uganda. Our mission is to act as a safety net, freeing people from the fear of health-related financial shocks.
The Marketing Manager will report directly to the Director of Business Development and collaborate closely with Turaco’s Service Center and country teams. As a seasoned marketer, the Marketing Manager will enhance Turaco’s brand presence and spearhead communication and PR strategies, while leading a lean team. The successful candidate will be a results-oriented, creative thinker who thrives in a dynamic, fast-paced environment. This is an exciting growth opportunity to be at the forefront of an innovative insurance company.
Key Roles & Responsibilities
- Expertise: Provide the marketing team with deep expertise, especially for a business in the B2B2C (Commercial Partnerships) space.
- Brand Management: Responsible for Turaco’s Brand positioning and voice, both internally to colleagues and externally to partners, customers, and other stakeholders.
- Brand Enhancement: Enhance Turaco’s brand as a key micro-insurance and insure-tech player.
- Partner Acquisition: Promote the company's overarching Partner acquisition, engagement, and retention strategies.
- Communication: Drive the marketing team’s communication strategy both online and offline, determining the ideal thought leadership opportunities and digital engagement.
- PR & Media: Coordinate the department's engagement with media houses, agencies, and freelancers and guide the direction of our brand's visibility.
- Creative Direction: Support the marketing team by managing the design and production of assets for product launch campaigns and social media posts.
- Reporting: Tracking the effectiveness of marketing activities and reporting findings to the leadership team.
- Team Leadership: Manage a lean team and effectively allocate areas of responsibility and accountability.
- Internal Communications: Work alongside the People Operations team to drive internal company communications that highlight our impact, team, values, and culture.
Key Qualifications & Your Profile
- Values: You live Turaco’s values – Push boundaries, Work with excellence, and Profound respect for the individual.
- Experience: 5 to 7 years of experience in Marketing (Brand Management, PR, or Communications).
- Education: Bachelor’s degree qualification in Marketing or a related field.
- Professional Extras: Additional professional qualifications are a significant plus.
- Business Models: Strong knowledge and experience with B2BC (or WhiteLabel) business models.
- Domain Knowledge: Understanding of Insurance terminology and how it is applied to daily work.
- Industry Background: A background in Insurance or a fast-growing Start-up is also a plus.
- Interpersonal Skills: Sound interpersonal and communication skills.
- Autonomy: Ability to work autonomously, take initiative, and get stuff done.
- Collaboration: Willingness to work as a colleague with people across geographies and cultures.
