Role Overview
The Marketing Manager will lead the execution of marketing and brand strategies across the client’s entities to drive revenue, market share, and profitability. The role involves translating high-level strategy into effective consumer, digital, and trade marketing initiatives while ensuring strong in-market execution. Working closely with Sales and cross-functional teams, the manager oversees end-to-end campaign delivery, budget management, and brand consistency, while providing leadership and coaching to the Marketing team.
Key Responsibilities
Marketing & Brand Execution Leadership
- Translate brand and business strategies into clear, actionable marketing plans and ensure flawless execution across all consumer, trade, and digital touchpoints.
- Lead end-to-end delivery of integrated marketing campaigns, brand activations, and promotional programs across assigned categories.
- Ensure strong and consistent brand positioning, messaging, and visual identity across all channels and markets.
- Provide oversight and direction to the marketing team to ensure alignment and execution excellence at brand level.
- Co-lead the innovation and renovation strategy and funnel through market insights.
Consumer & Market Activation
- Lead the design and execution of consumer engagement strategies to drive brand awareness, penetration, and loyalty.
- Oversee below-the-line (BTL), experiential marketing, and field activation programs to ensure strong market impact.
- Use consumer insights and market feedback to continuously refine activation strategies and improve effectiveness.
Digital & Media Execution
- Drive execution of digital marketing strategies across social media, digital platforms, influencer ecosystems, and e-commerce channels.
- Ensure effective media planning, buying efficiency, and strong ROI on all digital and ATL campaigns.
- Manage external agencies to deliver high-impact, measurable, and data-driven digital campaigns aligned to brand objectives.
Trade Marketing & Sales Alignment
- Ensure tight alignment between marketing and sales teams to deliver strong in-market execution and commercial outcomes.
- Lead the development and execution of trade marketing strategies including promotions, visibility, merchandising, and point-of-sale excellence.
- Support Sales teams in achieving distribution, volume, and revenue targets through impactful trade-driven initiatives.
Budget & Performance Management
- Manage marketing budgets across brands and categories, ensuring optimal allocation, discipline, and cost efficiency.
- Track and evaluate return on investment (ROI) for all marketing activities and recommend optimization actions.
- Deliver regular performance reporting on brand health, campaign effectiveness, and spend efficiency.
Market Intelligence, Insights & Innovation
- Monitor market trends, competitor activity, and consumer behavior to identify opportunities and threats.
- Leverage research, data analytics, and field intelligence to inform marketing strategy and execution decisions, including innovation and renovation of products and brands.
- Champion a data-driven culture within the marketing function to improve speed and quality of decisions.
Team Leadership & Capability Building
- Provide strong leadership and direction to the Brand Manager, Consumer Activation Lead, Digital Execution Lead, and Trade Marketing Manager.
- Drive performance management, coaching, and capability development to build a high-performing marketing team.
- Foster a culture of accountability, agility, creativity, and execution excellence.
Cross-Functional and External Collaboration
- Partner closely with Sales to ensure strong commercial alignment and effective market execution.
- Collaborate with Production to ensure product availability, quality, and timely launches.
- Work with Finance to ensure budget control, profitability tracking, and commercial discipline.
- Engage Procurement to ensure timely sourcing and delivery of marketing materials and services.
- Partner, guide and manage external agencies, media houses and other stakeholders to ensure effective output.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field from a recognized institution.
- Professional certification in marketing or related fields (e.g., CIM, MSK programs, digital marketing certifications) is an added advantage.
- Minimum 5–7 years’ experience in FMCG marketing, preferably within a fast-paced, multi-brand environment.
- Proven track record in brand management, marketing execution, and end-to-end campaign delivery.
- Demonstrated success in leading integrated marketing campaigns across consumer, trade, and digital platforms.
- Strong experience in managing cross-functional teams and external agency partners.
- Exposure to both strategic planning and hands-on execution in-market.
How to Apply
Interested and qualified candidates should visit the Q-Sourcing Servtec Group portal on jobs.qsourcing.com to submit their application.
