Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Ignite Energy Access is Africa’s leading distributed renewable energy provider, delivering state-of-the-art solutions that enable reliable, affordable, and sustainable energy access to millions across the continent.
Job Purpose/Mission
The Marketing Coordinator will support the execution of marketing strategies that drive customer acquisition, product adoption, and brand visibility across Kenya. The role plays a key part in coordinating field marketing, last-mile activations, and digital engagement to support Ignite Energy Access’ mission of delivering affordable, reliable energy solutions.
Responsibilities
Field Marketing & Last-Mile Activations
Plan and coordinate on-ground marketing activations in rural and peri-urban markets
Support the field teams with marketing materials and campaigns
Ensure strong brand visibility at shops, market storms, and community events
Work closely with regional teams to align campaigns with local market needs
Campaign Execution (Above & Below the Line)
Assist in executing integrated campaigns (SMS, social media, activations)
Coordinate campaign timelines, materials, and stakeholder inputs
Monitor campaign performance and recommend improvements
Customer Engagement & PAYGo Journey Support
Support initiatives that improve customer onboarding, education, and retention
Work with Customer Experience teams to develop communication materials (SMS, call scripts, FAQs)
Ensure clear and consistent messaging on product usage, payments, and benefits
Vendor & Budget Coordination
Liaise with agencies, printers, media partners, and activation teams
Track marketing spend and ensure cost-effective execution
Support procurement processes for marketing materials and services
Content & Brand Management
Develop and localize marketing content (posters, flyers, messaging, digital content)
Ensure all materials are aligned to IEA brand guidelines
Manage social media platforms and support content publishing
Trade Marketing & Sales Support
Collaborate with Sales teams to drive sell-out campaigns and promotions
Support launch of new products in the market
Track availability and usage of POS materials across regions
Market Intelligence & Insights
Gather insights from the field on customer behaviour, competitor activity, and product feedback
Conduct basic market research to support decision-making
Share insights with Marketing, Product, and Commercial teams
Qualifications and Experience
Bachelor’s degree in Marketing, Business, Communications, or related field
2–4 years’ experience in marketing, preferably in FMCG, telecom, fintech, or off-grid energy
Experience working in rural or last-mile markets is highly desirable
Familiarity with PAYGo or financial inclusion models is an added advantage
Skills & Competencies
Strong coordination and project management skills
Excellent communication skills (English & Swahili; vernacular is a plus)
Ability to work with field teams across multiple regions
Creative problem-solving and adaptability
Basic data analysis and reporting skills
Strong stakeholder management
How to Apply
Interested and qualified candidates should apply online by visiting the following link to the Ignite Energy Access application form on Microsoft Forms: Apply via Microsoft Forms
How to Apply
Interested and qualified candidates should apply online by visiting the application portal at MyJobMag which redirects to the official Microsoft Forms application link: https://www.myjobmag.co.ke/apply-now/1200832