Marketing Coordinator

Job Purpose/Mission

The Marketing Coordinator will support the execution of marketing strategies that drive customer acquisition, product adoption, and brand visibility across Kenya. The role plays a key part in coordinating field marketing, last-mile activations, and digital engagement to support Ignite Energy Access’ mission of delivering affordable, reliable energy solutions.

Responsibilities

Field Marketing & Last-Mile Activations

• Plan and coordinate on-ground marketing activations in rural and peri-urban markets
• Support the field teams with marketing materials and campaigns
• Ensure strong brand visibility at shops, market storms, and community events
• Work closely with regional teams to align campaigns with local market needs

Campaign Execution (Above & Below the Line)

• Assist in executing integrated campaigns (SMS, social media, activations)
• Coordinate campaign timelines, materials, and stakeholder inputs
• Monitor campaign performance and recommend improvements

Customer Engagement & PAYGo Journey Support

• Support initiatives that improve customer onboarding, education, and retention
• Work with Customer Experience teams to develop communication materials (SMS, call scripts, FAQs)
• Ensure clear and consistent messaging on product usage, payments, and benefits

Vendor & Budget Coordination

• Liaise with agencies, printers, media partners, and activation teams
• Track marketing spend and ensure cost-effective execution
• Support procurement processes for marketing materials and services

Content & Brand Management

• Develop and localize marketing content (posters, flyers, messaging, digital content)
• Ensure all materials are aligned to IEA brand guidelines
• Manage social media platforms and support content publishing

Trade Marketing & Sales Support

• Collaborate with Sales teams to drive sell-out campaigns and promotions
• Support launch of new products in the market
• Track availability and usage of POS materials across regions

Market Intelligence & Insights

• Gather insights from the field on customer behaviour, competitor activity, and product feedback
• Conduct basic market research to support decision-making
• Share insights with Marketing, Product, and Commercial teams

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2–4 years’ experience in marketing, preferably in FMCG, telecom, fintech, or off-grid energy
• Experience working in rural or last-mile markets is highly desirable
• Familiarity with PAYGo or financial inclusion models is an added advantage

Skills & Competencies

• Strong coordination and project management skills
• Excellent communication skills (English & Swahili; vernacular is a plus)
• Ability to work with field teams across multiple regions
• Creative problem-solving and adaptability
• Basic data analysis and reporting skills
• Strong stakeholder management

How to Apply

Interested and qualified candidates should apply online by visiting the following link to the Ignite Energy Access application form on Microsoft Forms: Apply via Microsoft Forms