As the Marketing & Communications Manager, you will be responsible for leading the marketing strategy and brand management for a client in the water and environmental technology sector. Headquartered in the Netherlands, WTS Energy is a leading outsourcing and workforce management company. This role is ideal for a strategic communicator who can translate complex technical engineering data into engaging narratives for diverse audiences, including government officials and international donors.
Key Responsibilities
Marketing Strategy & Brand Management
- Develop and execute marketing strategies aligned with growth objectives and the mission.
- Evolve and maintain brand identity across digital, print, and in-person touchpoints.
- Conduct market research on trends, competitor positioning, and opportunities in the environmental tech sector.
- Track and report on marketing KPIs to refine strategy based on performance data.
Content Creation & Thought Leadership
- Produce high-quality technical content including articles, case studies, white papers, newsletters, and social media posts.
- Translate complex engineering and environmental data into accessible narratives.
- Manage professional social media presence on LinkedIn, X/Twitter, and Instagram.
- Maintain and optimize the company website for search and user engagement.
Proposal Writing & Business Development Support
- Lead the production of client proposals, technical bids, and tender submissions in collaboration with engineering teams.
- Develop pitch decks, capability statements, and presentation materials for clients and investors.
- Maintain a library of reusable proposal components (case studies, technical descriptions).
- Support the CEO in preparing materials for strategic stakeholder engagements.
Fundraising & Grant Communications
- Assist in identifying and applying for grants, green bonds, and impact investment opportunities.
- Draft compelling funding applications and impact reports.
- Build relationships with foundations, development finance institutions, and sustainability funding bodies.
Client & Partner Engagement
- Represent the organization at industry events, conferences, and networking forums.
- Support client relationship management with polished communication.
- Coordinate joint communications with partners, government agencies, and environmental consultants.
Requirements
- Must have a bachelor’s degree in Marketing, Communications, Environmental Studies, Business, or a related field.
- Minimum of 4–7 years of B2B marketing or communications experience.
- Experience in the environmental, sustainability, engineering, infrastructure, or green-tech sectors is strongly preferred.
- Demonstrable experience writing winning proposals, bids, or grant applications in a technical or scientific context.
- Strong technical curiosity and ability to understand complex engineering solutions.
- Proficiency in social media management, content creation tools, and website CMS platforms.
- Experience with design tools (Canva, Adobe Suite) is an added advantage.
- Exceptional written English with the ability to adapt voice for various audiences.
How to Apply
Interested and qualified candidates should apply online through the WTS Energy portal. To submit your application, visit the application page at https://www.myjobmag.co.ke/apply-now/1184169 and follow the prompts provided on the official website.
