We’re looking for a sharp, execution-driven Marketing Assistant to support fast-paced retail campaigns across our furniture business. This role blends creativity, data, and commercial thinking—ideal for someone who enjoys turning ideas into sales. You’ll play a key role in campaign execution, content creation, digital marketing, in-store activations, and customer engagement, ensuring our brand stands out and drives measurable results.
Key Responsibilities
Campaign Execution & Coordination
- Assist in planning and executing marketing campaigns (sales, promotions, seasonal offers)
- Coordinate with branches and sales teams to ensure smooth campaign rollout
- Track campaign timelines and deliverables to ensure deadlines are met
Digital Marketing Support
- Manage and update content across social media platforms and WhatsApp channels
- Assist in managing online leads, inquiries, and customer engagement funnels
In-Store & Branch Marketing
- Support implementation of in-store branding (POS materials, signage, displays)
- Ensure consistency of brand messaging across all branches
- Assist in organizing activations, promotions, and customer events
Content & Creative Support
- Work with designers to develop marketing materials
- Write basic marketing copy for promotions, captions, and SMS/WhatsApp campaigns
- Capture basic content (photos/videos) for real-time marketing needs
Data, Reporting & Insights
- Track performance of campaigns (footfall, leads, conversions, sales)
- Maintain marketing reports and dashboards
- Provide insights and recommendations based on campaign performance
Customer-Centric Marketing
- Support customer engagement initiatives
- Assist in improving customer journey across online and offline touchpoints
- Help manage CRM or lead databases
Requirements
Qualifications & Experience
- Bachelor’s Degree or Diploma in Marketing, Business, Communications, or related field
- 1-2 years’ experience in marketing (retail experience is a strong advantage)
- Basic understanding of content creation & digital marketing (social media, ads, content)
- Experience working in a fast-paced, target-driven environment
Key Skills & Competencies
- Strong execution and attention to detail
- Good communication and coordination skills
- Commercial awareness (understands sales impact)
- Creative thinking with a practical approach
- Basic data analysis and reporting skills
- Ability to multitask and meet tight deadlines
- Proactive and solution-oriented mindset
How to Apply
Interested and qualified? Go to https://www.myjobmag.co.ke/apply-now/1228966 to apply on the CDL recruitment portal.
