The Marketing & Brand Experience Coordinator develops and manages integrated marketing, communication, and brand strategies across Calltronix, KatiCRM, and Jump Xtreme. The role ensures a consistent brand identity, strengthens client and employee engagement, and drives digital visibility through creative campaigns, social media, and impactful storytelling aligned with organizational goals.
Roles & Responsibilities
Brand Management and Strategy
- Develop and execute integrated brand strategies to strengthen visibility, consistency, and positioning for all company brands.
- Ensure all marketing materials, messages, and visuals align with corporate brand guidelines and values.
- Conduct regular market and competitor analysis to identify growth opportunities and evolving audience preferences.
- Collaborate with leadership to refine brand voice, messaging, and identity across departments and communication channels.
- Champion the overall brand experience, ensuring consistent representation across client interactions, staff touchpoints, and public engagement.
Marketing Campaigns and Communications
- Plan, manage, and execute multi-channel marketing campaigns, including digital, print, and experiential initiatives.
- Develop and maintain annual and quarterly marketing calendars with measurable goals and timelines.
- Oversee campaign execution for key events such as product launches, client summits, and partnership activations.
- Manage both internal and external communication initiatives to ensure cohesive and professional messaging.
- Identify and coordinate events and sponsorship opportunities that strengthen brand reputation and customer engagement.
- Seek out and organize event opportunities that elevate brand presence and connect Calltronix and Kati CRM with key audiences.
Digital and Social Media Management
- Lead social media strategy, content creation, scheduling, and publishing for all company brands across relevant platforms.
- Maintain a consistent posting calendar to drive engagement, visibility, and community growth.
- Collaborate with HR and department heads to promote employee engagement initiatives, staff achievements, and company culture across digital channels.
- Create engaging content to promote client relationships, success stories, and testimonials, strengthening the company’s brand credibility.
- Monitor and analyse social media performance metrics, providing data-driven insights for content optimization.
- Stay up to date with social media trends, tools, and best practices to ensure continuous improvement in online engagement and reach.
Graphic Design and Creative Development
- Design and produce marketing and promotional materials, including digital graphics, print collateral, event branding, and corporate signage.
- Collaborate with internal teams to develop creative concepts that support campaigns, business goals, and product launches.
- Ensure a cohesive and professional visual identity across all communication platforms.
- Work with HR to design branded job advertisements, employee recognition posts, and recruitment visuals for social media.
Reporting and Analytics
- Prepare and present bi-weekly analytical reports across all platforms and visual dashboards, offering insights and recommendations that enable informed, data-driven decisions by management.
- Provide insights and actionable recommendations to inform strategic decisions and optimize future campaigns.
- Track KPIs such as engagement rates, reach, lead conversions, and campaign ROI.
Internal Communication
- Partner with People OPs to develop, review, and disseminate internal communications in alignment with approved channels, processes, and company standards.
Recruitment Criteria
Required Experience
- Minimum of 1 year of experience in marketing, brand management, or communications, preferably within a fast-paced corporate, agency, or technology environment.
- Proven experience managing multi-channel campaigns, social media strategy, and brand development projects.
- Experience in B2B and B2C marketing will be an added advantage.
Required Education
- Bachelor’s degree in marketing, Communications, Public Relations, Graphic Design, or Business Administration (or a related field).
- Professional certification in Digital Marketing, Brand Management, or Social Media Strategy is an added advantage.
Required Skills
- Strong understanding of marketing principles, brand positioning, and communication strategy.
- Excellent verbal and written communication skills.
- Proficiency in social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer) and analytics dashboards.
- Proficiency in graphic design tools such as Canva, Adobe Illustrator, Photoshop, or InDesign.
- Solid understanding of SEO, digital advertising, and content strategy.
- Creative mindset with excellent attention to detail.
- Strong project management and time management skills, able to handle multiple projects simultaneously.
- Analytical and data-driven, with the ability to translate insights into actionable strategies.
- High level of professionalism, initiative, and teamwork.
