As the Head of Modern Trade, you will be the key driver in crafting the future of the beauty landscape in Kenya. Inspiring retailers with consumer-fed insights that translate into recruitment for the category and driving value, you will be instrumental in driving the growth and strategy across the modern retail landscape. You will lead a high-performing team to build strong partnerships with key retailers, ensuring we grow the category and achieve new heights with our brands by inspiring the consumer right where they are.
Key Responsibilities
- Strategic Channel Leadership: Develop and execute the modern trade strategy, identifying new growth opportunities and ensuring alignment with the overall business objectives to expand sales in a profitable way.
- Commercial & Financial Acumen: Full ownership of the channel's P&L; lead budgeting together with the trade marketing team and Business Development Manager; sales forecasting and performance tracking.
- Profitability Management: Implement revenue growth strategies, optimizing pricing, promotions, and product mix to achieve ambitious profitability targets.
- Key Account & Relationship Management: Act as the primary point of contact with key retail partners, building and maintaining strong collaborative relationships.
- Negotiation: Lead high-stakes negotiations and co-create powerful joint business plans that ensure brilliant in-store execution and mutual success.
- Team Leadership & Development: Lead the sales team by setting clear objectives, providing consistent coaching, and fostering professional growth. Drive a consumer-first, 'sell-out' mindset in all team activities.
Qualifications and Skills
- Education: Bachelor’s degree in Finance, Business Administration, Marketing, or a related field.
- Experience: A minimum of 10 years in FMCG sales, with at least 4-5 years in a senior leadership role specifically managing modern trade accounts.
- Commercial Expertise: Experience in a senior commercial role within the FMCG sector is an added advantage.
- Analytical Skills: High proficiency in analyzing sales data to track performance, identify trends, and make informed data-driven decisions.
- Relationship Management: Proven ability to build and maintain strong partnerships with major retail accounts to drive mutual growth.
- Strategic Thinking: Ability to develop and execute long-term channel strategies that align with broader business objectives.
How to Apply
Interested and qualified candidates should apply online through the L'Oréal careers portal. Use the following link to submit your application: Apply for Head of Modern Trade at L'Oréal
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