Head of Marketing

This role requires a commercially minded and execution-focused leader who can translate Aquantuo’s business priorities into clear campaigns, strong content, route-specific marketing, member education, and measurable growth outcomes.

Key Responsibilities

Marketing Strategy & Growth

• Develop and lead Aquantuo’s marketing strategy across all operating markets.
• Align marketing activities with revenue, route growth, retention, and brand objectives.
• Identify high-potential routes, services, and member segments for focused campaigns.
• Ensure marketing directly supports sales, member growth, and company strategy.

Brand Positioning & Visibility

• Strengthen Aquantuo’s brand as a trusted, tech-enabled cross-border logistics and commerce partner.
• Ensure consistent messaging, tone, visuals, and positioning across all markets and channels.
• Protect and improve the company’s reputation through clear, accurate, and proactive communication.
• Ensure the brand promise, Fast. Simple. Borderless., is reflected in marketing execution.

Campaign Planning & Execution

• Plan and oversee campaigns across Aquantuo’s routes, services, and markets.
• Lead campaigns for E-commerce, 3PL, Intra-Africa, warehousing, shipping, customs support, last-mile delivery, and value-added services.
• Develop campaign calendars covering route promotions, seasonal opportunities, webinars, retention, reactivation, and member education.
• Ensure campaigns are executed on time, aligned with business priorities, and measured for impact.

Digital Content & Communications

• Oversee content across social media, website, email, WhatsApp, blogs, webinars, newsletters, and digital campaigns.
• Ensure all content is clear, accurate, member-focused, and commercially relevant.
• Guide educational content around shipping processes, customs, documentation, timelines, pricing, delivery, and service options.
• Ensure consistent communication around route updates, shipping schedules, policies, and service announcements.

Lead Generation & Sales Enablement

• Work closely with Sales and Country Leads to generate qualified leads and support conversion.
• Create marketing materials that help sales teams explain Aquantuo’s services, routes, value proposition, and competitive advantage.
• Support campaigns targeting SMEs, merchants, importers, exporters, diaspora members, corporate accounts, and key accounts.
• Track marketing contribution to inquiries, leads, reactivations, and sales support.

Member Engagement, Retention & Reactivation

• Develop campaigns that improve member engagement, retention, and reactivation.
• Partner with internal departments and Country teams to identify recurring member concerns and communication gaps.
• Support service recovery messaging where service failure or other member concerns arise.
• Use member feedback and behavior to improve marketing, education, and communication.

Market Research & Competitive Intelligence

• Monitor competitor pricing, routes, campaigns, service promises, and positioning.
• Coordinate periodic competitor tests in key markets.
• Use market insights to improve Aquantuo’s campaigns, sales support, and positioning.
• Identify trends and opportunities across logistics, e-commerce, trade, and African consumer markets.

Reporting & Analytics

• Define and track marketing KPIs across all markets.
• Report on campaign performance, reach, engagement, inquiries, leads, conversions, reactivation, and route-level impact.
• Provide leadership with clear insights, recommendations, and next steps.
• Use data to guide decisions and improve marketing effectiveness.

Team Leadership

• Lead, coach, and manage the marketing team.
• Set clear priorities, deadlines, expectations, and performance standards.
• Build a culture of creativity, accountability, collaboration, consistency, and continuous improvement.
• Develop team members and ensure they understand how their work supports growth and member experience.

Cross-Functional Collaboration

• Work closely with all departments and leadership.
• Ensure marketing is aligned with operational capacity, route realities, pricing, service timelines, and member experience.
• Ensure marketing campaigns are supported by proper sales follow-through and internal coordination.

Marketing Operations & Documentation

• Maintain marketing calendars, campaign trackers, asset libraries, templates, reports, and brand guidelines.
• Document campaign workflows, approval processes, reporting routines, and marketing procedures.
• Ensure marketing tools, access, assets, and platforms are properly organized and managed.

Required Skills & Qualifications

• BA/BSc/HND or MBA/MSc/MA degree.
• Exactly 8 years of marketing experience.
• Strong marketing strategy and campaign execution experience.
• Strong digital marketing, content, brand, and communications skills.
• Commercial mindset with ability to connect marketing to revenue, leads, retention, and growth.
• Strong leadership, project management, and team coordination skills.
• Excellent written and verbal communication skills.
• Ability to simplify complex services into clear member-facing messages.
• Data-driven, organized, proactive, and able to work across multiple countries and teams.