Growth Manager

Key Responsibilities

• Customer Acquisition: Build and execute scalable strategies to bring in high-quality customers across paid media, organic channels, partnerships, referrals, offline activations, and new growth channels.
• Retention and Repeat Purchase: Own the customer journey after the first order. Improve second-order rates, 30-day activity, repeat frequency, reactivation, and long-term customer value.
• Performance Marketing: Manage and improve campaigns across Google Ads, Meta, email, WhatsApp, app channels, and any other high-potential channels. Make sure we know what works, what does not, and where to double down.
• Lifecycle Marketing: Build better customer journeys in Brevo and other tools. Welcome flows, second-order flows, reactivation flows, win-back journeys, category journeys, loyalty journeys, and customer education.
• Customer Offer and Positioning: Make sure our offer is clear, strong, and relevant for different customer segments. That includes convenience, quality, healthy products, value, discounts, full supermarket range, and category-specific hooks.
• Growth Analytics: Track the metrics that matter: CAC, conversion, retention, repeat rate, second-order rate, AOV, frequency, CLV, ROAS, campaign payback, churn, and reactivation. Turn data into clear actions.
• Creative Testing: Build a strong testing machine for hooks, offers, landing pages, emails, ads, and customer messages. Help the team learn faster and scale what works.
• Product and Customer Experience: Work with tech and product to remove friction from the customer journey. Checkout, search, app experience, landing pages, category discovery, payments, and repeat purchase flows.
• Assortment-led Growth: Spot product, category, and business line opportunities that can attract new customers or grow existing ones. Work with the commercial team to turn those ideas into campaigns and offers.
• Partnerships and New Channels: Identify and build partnerships that can bring in the right customers at the right cost. Test new channels without losing discipline.

Requirements & Qualifications

• At least 5 years of relevant work experience.
• Possession of a BA/BSc/HND degree.
• Ability to think and act like an entrepreneur, thinking creatively and strategically to identify and capitalize on opportunities.
• Possession of a growth mindset, embracing challenges, learning from failures, and constantly seeking new opportunities to improve.
• Proven track record of successfully driving user acquisition and retention growth with a strong understanding of marketing funnel fundamentals and best practices.
• Excellent analytical and data-driven decision-making skills, project management, problem-solving, eye for detail, communication, and presentation skills.
• Passion for food and a desire to innovate and disrupt the traditional model.
• Strong people skills, able to build strong relationships with everyone in the business and be a coach and mentor.
• Affinity with working with a premium brand with high-end customers is a plus.
• Experience in a similar growth-focused role within e-commerce or a relevant industry is a plus.
• Experience working in a fast-paced environment such as (strategy) consulting, start-ups, scale-ups, and investment banking is a plus.
• International exposure and experience is a plus.

How to Apply

Interested and qualified candidates should apply online via the Google Form linked in the application page. Go to Greenspoon Kenya on docs.google.com to submit your application.