Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
ACLED is growing and provides multiple paths for advancement. The Growth Coordinator will own and execute ACLED's growth strategy across key channels, with a focus on pipeline generation and audience expansion. This role involves building multi-channel campaigns, managing email automation, and leading webinar strategies to drive engagement and revenue. The position is remote-friendly but centered in Nairobi.
Specific Roles and Responsibilities
Growth & Demand Generation
Own and execute ACLED's growth strategy across key channels, with a focus on pipeline generation and audience expansion.
Build and optimize multi-channel campaigns that drive engagement, conversion, and revenue.
Develop and continuously improve lead generation and nurturing funnels in partnership with sales.
Email & Automation
Own the email program end-to-end (newsletters, nurture sequences, campaign sends).
Segment audiences and personalise messaging to improve engagement and conversion rates.
Build automated workflows and lead scoring within CRM and automation tools (e.g., Salesforce).
Continuously test and optimise subject lines, content, and cadence based on performance data.
Webinars & Virtual Events
Own the overall strategy and execution of industry events, webinars, and virtual roundtables as a core growth channel.
Identify themes, speakers, and target audiences aligned with ACLED's commercial priorities.
Drive webinar promotion, registration, attendance, and post-event conversion.
Repurpose webinar content into ongoing content assets.
Manage event promotion, logistics, and follow-up to maximise pipeline impact.
Partner with sales to ensure effective pre- and post-event engagement strategies.
Product Communications
Translate ACLED's data products and insights into clear, compelling value propositions and messaging.
Own and/or support product launches, feature releases, and positioning across target segments.
Develop sales collateral (one-pagers, decks, case studies) that enable sales and educate buyers.
Collaborate with internal stakeholders to align messaging across research, analysis, and revenue teams.
Analytics & Optimisation
Track, measure, and report on campaign performance across all channels (email, events, webinars, digital).
Use data to identify trends, optimise campaigns, and improve ROI.
Build reporting frameworks tied to growth and revenue goals.
Skills and Experience Requirements
5+ years of proven experience in global growth roles, ideally from the impact sector (tech for good, global social enterprise, or INGO).
Experience identifying target audiences and leading campaigns that engage, educate, and motivate.
Self-starter with experience working remotely and a desire to learn and excel.
Deep intellectual curiosity about products and customer motivations.
Interest in conflict prevention missions and understanding of international contexts.
Proficient with current digital growth techniques, best practices, and website analytics tools.
Proficiency with automation and CRM software (Salesforce).
Experience in setting up and optimising digital ad campaigns.
Comfortable working with numbers and processing metrics via spreadsheets.
A sense of aesthetics and a love for great copy and corporate communication.
BSc/MSc degree in Business, Communications, or a related field.
How to Apply
Interested and qualified candidates should apply online via the ACLED Bamboohr portal. Access the application link here.
