Field Marketing Officer

M-KOPA’s mission is to make high quality energy affordable to everyone. M-KOPA has connected more than 400,000 homes in Kenya, Tanzania and Uganda to solar power with over 550 new homes being added every day. The Field Marketing Officer plays a critical role in executing sales strategies on the ground, focusing specifically on promoting and selling electric motorbikes. This is an on-site role, reporting to the Senior Commercial Manager.

Responsibilities (What You'll Do)

• Execute sales strategies and conduct field visits to promote and sell electric motorbikes.
• Generate and convert leads through field visits, customer referrals, partner networks, and community engagement.
• Provide product demonstrations and guide customers through the sales process.
• Build relationships with customers, local communities, leaders, and influencers.
• Support marketing campaigns by distributing materials and organizing local events.
• Collect market data, customer feedback, and competitor insights.
• Prepare regular reports on sales activities and conversion rates.
• Stay current on product features and industry trends related to electric motorbikes.

This role requires working from our offices in either Nairobi, Kisumu, or Mombasa, partnering with a diverse group of employees from our different markets and locations across Kenya.

Expertise and Qualifications

To be successful in this role, you must meet the following requirements:

• Diploma or Degree in Sales, Marketing, or a related field.
• 2+ years of experience in sales, marketing, or a related field.
• Experience in direct-to-consumer sales, preferably in the automotive industry.
• Proficiency with Excel and mobile sales tools.
• Proven track record of meeting and exceeding sales targets.