The Davis & Shirtliff Group is the leading supplier of water related equipment in the East African region. Founded in 1946, business activities are focused on six principal product sectors: Water Pumps, Boreholes, Swimming Pools, Water Treatment, Generators and Solar Equipment. The group is Kenyan-based and operates through a network of Kenyan branches.
The role of the E-Commerce Marketing Assistant involves developing and executing comprehensive e-commerce growth strategies across all regional e-shops to achieve retail sales growth, enhance conversion rates, and expand the overall customer base.
Responsibilities
The position holder should be ready to handle the following responsibilities:
- Develop and execute end-to-end e-commerce growth strategies designed to increase retail sales, improve conversion rates, and expand the customer base across all regional e-shops.
- Lead optimization of all Shopify stores, ensuring consistent structure, best-practice merchandising, and full utilization of Shopify marketing and automation features across every market.
- Drive performance marketing across Google and social platforms, integrating catalogue feeds, social-commerce tools, and paid funnel strategies to generate high-quality traffic and measurable online sales.
- Conduct continuous customer-behaviour and funnel analysis, applying A/B testing, CRO techniques, and SEO improvements to enhance traffic quality and increase purchase completion rates.
Essential Knowledge & Skills
The successful candidates will have the following Essential Knowledge & Skill:
- A minimum of 2 years of dedicated e-commerce marketing experience, with a verifiable track record of driving substantial online sales revenue growth.
- Advanced, hands-on knowledge of the Shopify or equivalent platform and its associated marketing applications; multi-store or multi-market setup experience is highly preferred.
- Proven effective project management and collaboration abilities, especially when integrating with ICT, Product, and Frontline Sales teams.
- Graphic design skills would be an added advantage.
- Proficiency in social media advertising and social-commerce tools (Meta Commerce Manager, TikTok Ads, catalogue management), with demonstrated ability to convert social traffic into sales.
Key Qualifications
- Hold an Upper 2nd class honours degree in Marketing, Digital Marketing, E-commerce, or a related commercial field from a recognized institution.
- Demonstrate proficiency in diverse digital marketing technologies and platforms, including Google Analytics (GA4), and possess a comprehensive grasp of online analytics and retail e-commerce Key Performance Indicators (KPIs).
- Exhibit robust analytical skills with hands-on experience in data-focused aspects of digital marketing (including A/B testing, CRO, and marketing automation) to extract actionable, sales-driven insights.
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