The E-Commerce Manager role is responsible for overseeing and driving the performance of all Auramotion online sales channels, including the ACL official website, Jumia, and other third-party marketplaces. This role focuses on digital merchandising, online brand visibility, product uploads, stock accuracy, order fulfilment coordination, and achieving monthly online sales targets. The primary objective is to ensure that ACL Africa delivers a seamless and high-performing online shopping experience. The ideal candidate must be highly analytical, tech-savvy, creative, and passionate about e-commerce growth.
Key Responsibilities
1. Website & E-Commerce Platform Management:
- Oversee daily operations of the ACL website (product uploads, pricing, stock updates).
- Optimize user experience, site navigation, and product categorization.
- Ensure accurate product descriptions, photography, and content quality.
- Work closely with IT to resolve site bugs, slow speed, or downtime issues.
- Monitor click-through rates, bounce rates, and conversion rates.
2. Marketplace Management (Jumia, Kilimall, etc.):
- Manage ACL official storefronts on all partner marketplaces.
- Upload new products, run price changes, and track seller scores.
- Implement promotional campaigns (Flash Sales, Jumia Black Friday, Vouchers).
- Respond to customer queries, ratings, and complaints on each platform.
- Maintain high seller ratings and avoid penalties.
3. Digital Sales & Revenue Growth:
- Drive monthly revenue targets for the e-commerce department.
- Analyze product performance and recommend pricing adjustments.
- Coordinate with marketing on paid ads, social commerce, and website promotions.
- Develop strategies to grow traffic, increase conversion, and reduce cart abandonment.
- Forecast online sales and manage stock replenishment.
4. Order Management & Fulfillment Alignment:
- Ensure all online orders are processed, dispatched, and delivered on time.
- Coordinate with warehouse, logistics, and customer service teams.
- Track returns, cancellations, and refunds to maintain service quality.
- Monitor fraud orders and ensure payment reconciliation.
5. Reporting & Analytics:
- Prepare weekly and monthly performance reports (sales, traffic, conversion).
- Monitor KPIs: ROAS, average order value, seller score, fulfilment time, etc.
- Recommend improvements based on customer insights and data analytics.
- Track competitor pricing and online trends.
6. Brand Representation & Customer Experience:
- Maintain consistent brand image across all online platforms.
- Ensure competitive and attractive product presentation.
- Implement customer-centric strategies to enhance loyalty and repeat purchases.
Qualifications & Experience
- Bachelors degree in Business, IT or a related field.
- Minimum of 5 years experience in e-commerce management.
- Proven experience managing Shopify e-commerce platforms.
- Experience with Jumia Seller Centre or other marketplaces is a strong advantage.
- Experience running social media campaigns for brand growth and sales.
- Solid understanding of inventory management and online order fulfillment.
