The client is a premium short-term accommodation operator specializing in stylish, guest-centric Airbnb experiences in Nairobi. As the company expands its digital footprint, they are seeking a creative, data-driven Digital Marketer to enhance visibility, maximize bookings, and reinforce the online reputation across all digital platforms. This role is based Onsite in Ruaka, Nairobi, focusing on short-term rental and Airbnb properties.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Instagram, and Facebook.
- Optimize and manage listings on Airbnb, Booking.com, and direct booking platforms.
- Manage and grow social media profiles across relevant channels.
- Track analytics, prepare performance reports, and refine strategies to improve visibility and conversions.
- Create engaging visual and written content aligned with the brand tone.
- Monitor, respond to, and engage with guest reviews to enhance digital reputation.
- Build and maintain partnerships with related businesses and brands.
- Respond promptly to digital inquiries and leads.
Qualifications and Requirements
Candidates must possess the following qualifications:
- Education: Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Information Systems, Hospitality Management, or a related field.
- Experience: Minimum 2+ years’ experience in digital marketing (hospitality or real estate experience is preferred).
- Technical Skills: Proven experience in PPC, SEO, and content creation.
- Platform Familiarity: Familiarity with Airbnb and other OTA (Online Travel Agent) platforms.
- Tools Proficiency: Experience using CRM and analytics tools.
- Competencies: Strong organizational, communication, and analytical skills.
- Work Ethic: Ability to work independently and meet performance targets.
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