Artcaffé is looking for a data-driven and customer-focused CRM Manager to join our team. This role is ideal for someone who is passionate about building meaningful customer relationships, leveraging data insights, and driving engagement and loyalty.
About the Role
As CRM Manager, you will own and optimize our customer relationship management strategy. You'll be responsible for enhancing customer journeys, increasing retention, and driving personalized communication across all touchpoints.
Key Responsibilities
Strategy Development: Develop and execute CRM strategies to drive customer acquisition, engagement, and retention.
Platform Management: Manage and optimize CRM platforms and customer databases.
Campaign Implementation: Design and implement targeted campaigns including email, SMS, and loyalty programs.
Data Analysis: Analyze customer data and behavior to generate actionable insights and report on campaign performance and ROI.
Audience Segmentation: Segment audiences to deliver personalized and relevant communications.
Journey Optimization: Continuously improve customer journeys and lifecycle strategies.
Requirements and Qualifications
Education: BA/BSc/HND degree.
Professional Experience: 5-7 years of experience in CRM, marketing, or customer engagement roles.
Technical Proficiency: Experience with CRM tools/platforms (e.g., HubSpot, Salesforce, or similar) as well as managing loyalty programs.
Analytical Skills: Strong analytical capabilities and experience working with customer data.
Marketing Expertise: Strong understanding of customer segmentation and lifecycle marketing.
Operational Skills: Strong project management and organizational skills.
Interpersonal Skills: Excellent communication and collaboration skills.
Preferred: Experience in F&B (Food and Beverage), retail, or lifestyle brands; familiarity with automation tools and AI-driven marketing solutions.
How to Apply
Submit your resume and a cover letter to hr@artcaffe.co.ke. You must include either "ACBLCRMM-0426" or "ACBLCM-0426" as the subject line of your email. The deadline for applications is 17th April 2026.
