Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
Avenews provides fast and reliable financing solutions for Kenyan agribusinesses poised for growth, serving as a trusted partner to fuel expansion. The Copy Writer is responsible for developing clear and concise messaging across product interfaces, growth campaigns, and brand marketing channels to drive acquisition and retention.
Responsibilities
Product Copywriting
Develop clear and concise product messaging across funnels and touchpoints.
Write product feature explanations, customer value messaging, and product release content.
Support UX/UI teams with microcopy for flows and customer journeys.
Growth-Focused Copywriting
Work hand-in-hand with the Growth Manager to create copy that increases acquisition and retention.
Draft and optimize copy for paid campaigns, A/B tests, and conversion-focused landing pages.
Tailor messaging for different customer segments, value chains, and product stages.
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