We’re a real estate developer hiring a Content Creator to own video production end-to-end, from shooting and editing to publishing and performance optimisation. The role spans two distinct streams: social-facing content for our developments (Instagram, TikTok, YouTube, Facebook, LinkedIn) and internal content for the business (health & safety videos, training, internal comms, site updates). We need someone fast, organised, self-directed, deeply fluent in social media, and genuinely invested in how their content performs once it’s live.
What You’ll Do
- Produce social-first content for our developments — short-form vertical videos (Reels, TikToks, Shorts), behind-the-scenes content, lifestyle pieces, neighbourhood content, construction progress, and campaign content tied to launches.
- Produce occasional polished property and development films — we have 3 developments, so flagship tour and campaign videos are lower volume but high quality. Expect a handful of these per quarter, often tied to launches or milestones.
- Produce internal video content — health and safety videos, site induction content, training materials, internal announcements, and team comms. Clear, well-paced, easy to follow.
- Own the full pipeline — plan, shoot, edit, caption, publish. You’re not waiting on anyone to tell you what to point the camera at.
- Track performance and iterate. When a video underperforms, you identify why — weak hook, wrong format, off audio, bad thumbnail — cut a new version fast, and re-upload. You don’t need to be told the engagement is low; you’re already looking at it.
- Adapt content per platform. TikTok, Reels, YouTube Shorts, LinkedIn and Facebook all reward different things. Cut accordingly.
- Stay on top of trends across social platforms and bring fresh formats, hooks, and audio to the team proactively.
- Build and maintain our content library. Every shoot adds to the bank — b-roll, establishing shots, lifestyle footage, drone, interiors — logged, tagged, and filed so anything can be found and reused in minutes, not hours.
- Manage your own pipeline in Trello — cards updated daily, shooting schedule organised, blockers flagged early, nothing sitting untouched.
- Communicate efficiently over email and Trello, with same-day responsiveness during working hours.
Output Expectations
This is a delivery-focused role. The successful candidate will consistently produce roughly:
- 6-8 short-form social videos per week across our developments’ channels, with same-day or next-day turnaround on time-sensitive content.
- Internal videos (H&S, training, comms) on a same-week turnaround — typically 2–4 per month depending on business needs.
- Flagship development films on a campaign basis — lower frequency, higher production value, planned ahead.
- Iteration cycles: underperforming videos identified, recut, and reloaded within 48 hours of going live.
Must-Haves
- Native social media fluency. You spend time on TikTok, Instagram, and YouTube daily. You can name three trending videos this week and explain why they work.
- Performance mindset. You watch the analytics on your own work. When something underperforms, your instinct is to diagnose and recut — not to move on to the next brief.
- Self-direction on shoots. You can walk into a development site, a show home, or an office cold and know exactly what to capture. No shot list required.
- Versatility across registers. You can make a TikTok hook land, then turn around and produce a clear, calm health and safety video that an on-site team will actually watch and absorb.
- Fast, clean edits. You’re an editor first and a perfectionist second. You ship.
- A property/lifestyle eye — or the ability to develop one quickly. You understand what buyers respond to: light, space, flow, lifestyle, neighbourhood.
- Strong systems discipline. You use Trello (or equivalent) properly, respond to email within 4 working hours, and never go dark on a brief.
- Own kit or comfort with ours. Camera, gimbal, drone (preferred), lights, audio, and editing software (Premiere, CapCut, DaVinci, or similar).
- Portfolio. Reels, social videos, brand or corporate work — we want to see what you’ve actually shipped, not what you could theoretically make.
Nice-to-Haves
- Drone licence and aerial footage experience.
- Previous experience in real estate, property, architecture, interiors, or construction content.
- Experience producing corporate, training, or H&S content for an internal audience.
- Motion graphics, basic colour grading, or sound design skills.
- Copywriting instinct for captions and hooks.
How We’ll Evaluate You
As part of the interview process, shortlisted candidates will be asked to:
- Edit test. We’ll send ~10 minutes of raw footage and ask you to return a 45-second Reel within 24 hours.
- Performance review. Walk us through one of your own videos that underperformed — what you think went wrong, and how you’d recut it now.
- Trend pitch. Bring one trending format you’d use for our developments next week, and explain the hook.
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