Marketing and CommunicationsFull-TimeMid-level(3-5 yrs)
Job Description
GoCare Training Institute (GTI), an extension of the GoCare organization established in 2011 to enhance healthcare accessibility in Kenya, is seeking a creative and dynamic Content Creator. The role involves developing compelling visual and written content to strengthen the institute's brand presence and engage with its audience across multiple digital platforms. The ideal candidate will possess a blend of technical production skills and creative storytelling abilities to manage the end-to-end content creation process.
Responsibilities
Visual Production: Execute high-quality videography and photography for various promotional and educational needs.
Design: Create visually appealing graphics using tools like Adobe Creative Suite, CorelDRAW, or Canva for social media and digital marketing.
Social Media Content: Produce engaging short-form videos such as reels, TikToks, and YouTube shorts, including voice-overs where necessary.
Storytelling: Write effective scripts and captions that resonate with the target audience and align with brand values.
Platform Management: Manage content updates and trends across Facebook, Instagram, TikTok, YouTube, LinkedIn, X (Twitter), and the company blog/website.
Brand Consistency: Ensure all content adheres to the GoCare brand identity and is delivered within set deadlines.
Qualifications and Requirements
Education: A Diploma or Degree in Graphic Design, Communication, Marketing, Film Production, Digital Media, or a related field.
Experience: 2–3 years of professional experience specifically in content creation.
Technical Skills: Proficiency in Adobe Creative Suite, CorelDRAW, Canva, or similar design software.
Content Expertise: Strong skills in videography, photography, video editing, and graphic design.
Communication: Excellent scriptwriting, caption writing, and storytelling abilities.
Trend Awareness: Deep understanding of current social media trends and algorithm behaviors across various platforms.
Soft Skills: Ability to work independently, manage multiple deadlines, and maintain professional brand standards.
How to Apply
Interested candidates should send their application, which must include a CV, a comprehensive portfolio, and relevant certificates combined into a single PDF document. Applications should be sent to career@gocare.co.ke with the email subject line: CONTENT CREATOR.
How to Apply
Interested and qualified candidates should send their CV, portfolio, and certificates combined into one PDF document to career@gocare.co.ke. Ensure the email subject line is CONTENT CREATOR.
