Communications and Outreach Consultant – Bebbo Parenting Programme

Role Summary

UNICEF is seeking a dedicated Communications and Outreach Consultant for the Bebbo Parenting Programme under the Early Childhood Development (ECD) unit. This deliverable-based consultancy provides communications, outreach, and engagement support across participating countries.

Key Responsibilities & Workstreams

• User Engagement through Push Notifications: Plan and manage the push notification cycle to drive user retention and app engagement.
• User Feedback Management & Quality Assurance: Oversee user feedback channels, manage app store reviews, user correspondence, and maintain communications quality assurance.
• Visibility, Outreach & Newsletters: Produce newsletters, institutional visibility materials, and outreach collateral for various stakeholders.
• Country Office Support & Knowledge Management: Support participating Country Offices with communications planning, content localization, translation workflows, and sharing best practices across countries.
• MERL Communications Support: Contribute communications insights to Monitoring, Evaluation, Research, and Learning (MERL) activities.

Qualifications and Experience

• Education: Master’s degree in Communications, Journalism, Public Relations, Marketing, Digital Media, Social/Behavioural Sciences, International Relations, Development Studies, Public Policy, or a related field. (A Bachelor's degree with two additional years of qualifying experience may be accepted in lieu of a Master's degree).
• Experience:
  • Minimum of 8 years of progressively responsible professional experience in digital communications, social marketing, and content creation.
  • At least 3 years supporting parenting, early childhood, health, or consumer-facing digital products/mobile applications.
  • Demonstrated experience managing push notifications, CRM/lifecycle messaging campaigns, and newsletter production for institutional audiences.
  • Experience supporting multi-country or remote field teams on digital marketing, app promotion, and content localization workflows.
• Skills: Strong copywriting and editing skills in English; command of push notification and email marketing tools (e.g., Firebase Cloud Messaging, Mailjet); ability to analyze engagement metrics (delivery, open, click-through rates, retention); strong coordination skills.
• Language: Fluency in English (written and spoken) is required.