Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. The Commercial Performance Manager (CPM) Premium Spirits Manager, Kenya is the performance driver for the entire International Premium Spirits (IPS) and Reserve portfolio.
The role owns performance management of the Premium Spirits portfolio, Distribution targets (ND), SIT (Sales in Trade), Shipment, DFC (Distributor Forward Cover), and JUCP (Joint Up Customer Plans) across both IPS and Reserve, ensuring every activity, investment, and customer plan translates into measurable growth. By integrating commercial priorities with customer marketing execution, this role guarantees focused delivery, strong Return on Investment, and competitive advantage in the Kenyan market.
Key Responsibilities & Outcomes
Reporting & Insights:
National Premium Spirits Reporting: Lead daily tracking of Performance Management, SIT, and DFC across IPS and Reserve for opportunities and insights. Lead weekly and monthly tracking of Distribution (ND) and maintain the Commercial Performance Dashboard. Ensure insights are translated into actionable interventions.
Reserve Division Reporting: Conduct weekly and monthly tracking of Reserve Division Performance. Lead Divisional Leadership Team (DLT) discussions on performance, highlighting opportunity areas and tracking agreed actions. Support the team in course-correcting actions based on Commercial Operations reports.
Joint Up Customer Plans (JUCP) Execution & Tracking:
Actively supervise and manage JUCPs across IPS and Reserve.
Conduct impact assessments measuring commercial and brand outcomes in line with our controls framework.
Share JUCP impact with teams for corrective action and with the Commercial Leadership Team (CLT) for accountability.
Cycle Brief Execution:
Coordinate with the Customer Marketing team to ensure the Reserve Team is fully briefed on activities, coordinate outlet selection, and ensure outlets are submitted to Commercial Operations on time.
Manage weekly journey planning for activities with support from the Customer Marketing team.
Own the Below the Line (BTL) conversation with the Reserve team, highlighting gaps in BTL execution and coordinating contract additions and amendments.
Track compliance and call out gaps for immediate action.
Budget & PO Management:
Lead divisional budget ownership and Purchase Order (PO) processes for International Premium Spirits and Reserve.
Optimize spend, reallocating dynamically to protect key performance indicators.
Governance & Controls:
Implement strong governance rigor across Divisional BTL activities and JUCPs.
Ensure compliance, audit readiness, and documentation of all JUCP-related commercial actions.
Skills and Experience
Qualifications:
Undergraduate Degree or equivalent experience in a relevant field.
Demonstrated ability in a similar role.
Key Skills & Competencies:
Proven track record to lead daily performance management across multiple portfolios.
Strong commercial and financial competence with a Return on Investment (ROI) driven mentality.
Sophisticated analytical and reporting skills (Excel/BI tools).
Strong capability in customer activity management and JUCP tracking.
Leadership presence with accountability, rigor, and influencing skills.
How to Apply
Interested and qualified candidates should apply through the Diageo careers portal on Workday. Follow this link to the application page: Diageo on diageo.wd3.myworkdayjobs.com.
