Category Development Lead – Diaper (NPD Sales) - Emali
Makueni
Posted 11 August, 2026
Deadline 25 August, 2026
SalesFull-TimeMid-level(3-5 yrs)
Job Description
About the Role
We are seeking experienced Category Development Leads – Diaper to drive sales growth, market penetration, distribution, and category development within assigned territories.
The ideal candidate must have hands-on experience selling diapers within the last two (2) years and possess a strong network of distributors, wholesalers, retailers, and other key trade partners within the assigned market.
Candidates must currently reside in the assigned location or be willing to relocate.
Key Responsibilities
Drive sales and revenue growth for the assigned diaper/baby-care product portfolio.
Develop and execute territory sales plans to achieve and exceed monthly and annual targets.
Manage and grow relationships with distributors, wholesalers, supermarkets, pharmacies, baby shops, and other retail outlets.
Identify new business opportunities and expand product distribution and market penetration.
Drive product availability, visibility, merchandising, and in-store execution across the territory.
Develop strong relationships with key trade partners and negotiate commercial terms where required.
Monitor competitor activities, pricing, promotions, product launches, and market trends.
Provide market intelligence and customer feedback to support New Product Development (NPD) and category growth initiatives.
Support the launch and commercialization of new diaper/baby-care products within the assigned territory.
Monitor distributor and retailer performance and ensure effective stock availability.
Conduct regular market visits and territory mapping to identify growth opportunities.
Maintain an accurate sales pipeline, forecasts, and territory performance reports.
Track achievement against sales targets and implement corrective actions where required.
Build and maintain a strong network across the assigned market.
Travel extensively within the assigned territory to manage customers and identify new opportunities.
Mandatory Requirements
Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
Minimum 3 years' experience in FMCG sales.
MANDATORY: Recent experience selling diapers within the last two (2) years.
Strong experience managing distributor, wholesale, and retail channels.
Proven track record of achieving and exceeding sales targets.
Strong understanding of the diaper/baby-care category, including products, customers, competitors, pricing, and market dynamics.
Established network of distributors, wholesalers, retailers, supermarkets, pharmacies, baby shops, and other relevant trade outlets within the assigned territory.
Must currently reside in the target location and have demonstrable market knowledge and an established network within that region.
Strong communication, negotiation, selling, and relationship-management skills.
Commercially driven with strong business development and market-expansion capabilities.
Willingness to travel extensively within the assigned territory.
Compensation
Fixed Salary
Variable Pay: Up to KES 50,000 per month based on performance
Variable Pay Structure:
Above 50% target achievement – 20% of Variable Pay
