About the Role
Optoma is the #1 DLP brand in EMEA. This is Optoma’s first Business Development hire in East Africa — a strategic role designed to identify, develop, and unlock new market segments, partnerships, and long-cycle opportunities that a traditional sales role cannot pursue alone. The BDM will build the market architecture for Optoma’s 3–5-year East Africa growth.
This is a high-impact, high-autonomy role for a driven BDM professional who thrives in a first-mover, entrepreneurial environment. You will report to the Territory Manager META.
Key Responsibilities
- Market Segment Mapping & Development: Map and develop new market segments for Optoma in East Africa: smart classrooms, government digital infrastructure, hospitality AV, corporate workspace, and healthcare.
- Strategic Partnerships: Identify, evaluate, and establish strategic partnerships with system integrators, AV consultants, architects, and specification-influencers.
- Institutional Relationship Management: Lead relationship development with large institutional buyers: ministries of education, municipal governments, international development organisations, and NGOs.
- Project Specification: Drive Optoma product specification into long-cycle projects — government tenders, World Bank/USAID-funded programmes, and large private-sector deployments.
- Vertical & Geography Expansion: Develop and execute go-to-market plans for new verticals and geographies beyond Kenya (Ethiopia, DRC, Angola, Senegal).
- Event Representation: Represent Optoma at industry conferences, education summits, and government AV/ICT forums across East Africa.
- Sales Pipeline Handoff: Hand off qualified, specification-led opportunities into an active sales pipeline.
- Reporting: Report market insights, opportunity mapping, and pipeline to META Territory Manager with quarterly BDM reviews.
Requirements & Qualifications
- Education: BA/BSc/HND degree qualification.
- Experience: Prior experience in business development, strategic sales, or market development in the IT, AV, or technology sectors.
- Track Record: Demonstrated success opening new market segments or territories in East or sub-Saharan Africa.
- Institutional Engagement: Experience engaging with ministries, government agencies, or large institutional procurement bodies.
- Network: Strong network of contacts in East African education, government, or NGO/international organization sectors.
- Technical Knowledge: Understanding of AV/display technology: projectors, IFPs, LED displays, and integrated AV systems.
- Project Specification: Experience influencing product specification in large, long-cycle procurement projects.
- Communication: Excellent stakeholder management and C-suite communication skills.
- Languages: English language proficiency is required. Swahili and/or French language skills are a strong advantage (for francophone market access).
- Autonomy: Comfortable working independently with a long-horizon, high-autonomy mandate.
- Funding Experience: Experience with World Bank, USAID, EU or similar development-funded programmes is a significant advantage.
How to Apply
Interested and qualified candidates should apply online through the official Optoma application link on MyJobMag: Apply on Optoma Europe Ltd. Ensure your CV and credentials are up to date.
