The Business Development Manager is responsible for driving business growth and strategic partnerships for Synnefa’s Smart Solar Dryers, smart greenhouses, and FarmCloud solutions. The role focuses on identifying and converting new business opportunities, managing institutional and enterprise relationships, and supporting revenue growth across the company’s product portfolio. Working closely with leadership, operations, finance, and technical teams, the Business Development Manager will lead commercial engagements, develop client proposals, support partnership negotiations, and ensure opportunities are aligned with Synnefa’s operational capabilities and long-term growth objectives.
Key Responsibilities
Enterprise Revenue Ownership: Be accountable for the end-to-end revenue process, including pipeline, proposal, contract, and collections for enterprise, cooperative, and institutional deals.
Deal Structuring: Lead commercial negotiations (pricing, financing, payment schedules, margin guarantees) and sign delivery-ready contracts with gating on operational readiness.
Go-To-Market (GTM) Design: Prioritize segments, map buyer journeys, and build repeatable playbooks and sales processes for consultative, long-cycle deals.
Cross-functional Coordination: Ensure Tech, Hardware Production, Field Ops, and Finance sign off on feasibility, BOQ/costing, and collection readiness before the deal is signed.
Commercial Systems and Metrics: Establish pipeline hygiene, conversion KPIs, sales cycle stages, and dashboards; drive weekly and monthly commercial cadence.
Financing and Partner Commercialization: Negotiate with banks, MFIs, and financiers for end-user financing and manage strategic commercial relationships that enable scale.
Customer Advocacy: Act as the primary commercial voice of the customer, providing structured market feedback into product, pricing, and delivery decisions, and protecting margin and go-to-market fit.
Skills and Qualifications
Education: Minimum of a Degree in Business, Agribusiness, Engineering, Economics, or a similar field. An MBA or relevant postgraduate qualification is preferred but not required.
Experience: 5+ years of progressive enterprise or commercial leadership experience.
Sector Knowledge: Exposure to agritech, energy infrastructure, hardware-plus-software sales, or other long-cycle enterprise product sales is preferred. Experience in East Africa is highly desirable.
Deal Closing: Proven track record of closing complex, high-value B2B and B2B2C deals.
Soft Skills: Strong negotiation and commercial structuring skills, ability to operate with high decisiveness under ambiguity, and excellent communication and stakeholder management skills.
Technical Proficiency: Experience building sales processes and dashboards and working closely with technical and operations teams to ensure delivery readiness.
Integrity: High integrity; does not overpromise and enforces delivery gates.
Benefits and Compensation
Salary: Monthly gross pay of between KES 80,000 and KES 120,000, depending on experience and seniority.
Commission: Performance-based commission linked to enterprise revenue outcomes, with tiered incentives aligned to revenue scale and collections.
Meals: Meal benefit in accordance with company policy.
Health: Health cover is provided as part of the company benefits package.
How to Apply
Interested and qualified candidates should apply online via the official application link: https://synnefa.breezy.hr.
