Ads Manager

Key Responsibilities

• Campaign Planning & Execution: Plan and run paid advertising campaigns across Meta (Facebook & Instagram), TikTok Ads, Google Ads, and YouTube Ads.
• Campaign Management: Create and manage campaign structures, audiences, and budgets, as well as launching product campaigns, promotions, and seasonal offers.
• Performance Optimization: Monitor daily ad performance, retarget website visitors/abandoned carts, and scale winning campaigns while maintaining profitability.
• Metrics & Reporting: Analyze key performance metrics including ROAS, CPA, CTR, CPC, and conversion rates, and prepare weekly and monthly performance reports.
• Market Analysis: Conduct competitor and market analysis while testing creatives, copy, and audience variations.
• Team Collaboration: Work closely with content creators, graphic designers, and videographers to guide the team on high-performing ad creatives and suggest viral, conversion-focused campaign ideas.
• Traffic Generation: Drive traffic to the website, WhatsApp, physical stores, and online marketplaces to improve online conversions.
• Tracking & Analytics: Assist in setting up essential tracking systems including Meta Pixel, Conversion API, Google Analytics, and TikTok Pixel.

Job Requirements

• Education: BA/BSc/HND or Diploma qualification.
• Experience: Minimum of 2 years of relevant experience.