About the Opportunity
The organization has invested in East Africa's only HP Indigo B2 digital press — a game-changing capability that brings high-quality, short-run, variable data, and personalised printing to the market at a scale and quality level previously unavailable in Kenya. This role is dedicated to unlocking the commercial potential of that investment.
As our Digital Sales AE, you will be the face of the digital print offering. You will educate the market, build a prospect pipeline from scratch, and convert leads into loyal, repeat clients. This is a hunter role that rewards entrepreneurial energy and results.
What Makes This Role Unique
- HP Indigo B2 — Only in Kenya: No competitor in Kenya operates a B2-format HP Indigo. You are selling a capability that simply does not exist elsewhere in the market.
- B2 Format Advantage: B2 sheet size (500mm x 700mm) enables larger formats, more pages per pass, and packaging applications beyond the reach of standard digital presses.
- Variable Data & Personalisation: Personalised direct mail, numbered certificates, bespoke packaging, loyalty cards — use cases that conventional offset cannot match.
- Short Runs, Fast Turnaround: No minimum run sizes, no plate costs, rapid turnaround. Ideal for SMEs, startups, agencies, and event-driven campaigns.
Key Responsibilities
- Own and grow the digital print revenue line for the organization, with a primary focus on HP Indigo B2 output.
- Develop and execute a prospecting plan targeting corporates, agencies, SMEs, NGOs, publishers, and packaging buyers.
- Educate prospects on the capabilities and commercial advantages of B2 digital print — many clients will be encountering this technology for the first time.
- Prepare and present tailored proposals and print samples, converting first-time buyers into repeat accounts.
- Manage the full sales cycle from prospecting to briefing, quoting, follow-up, and account management.
- Collaborate with the production and pre-press teams to ensure client briefs are technically accurate and deliverable.
- Maintain an active and up-to-date pipeline in the CRM, reporting weekly to the Head of Sales.
- Attend client sites, industry events, and marketing forums to build brand awareness for the company's digital offering.
- Gather and share market intelligence on client needs, competitor activity, and emerging applications for digital print.
Target Client Segments
- FMCG & Retail brands — short-run packaging, promotional materials, product launches.
- Banks, SACCOs & Insurance firms — personalised statements, certificates, direct mail.
- NGOs & Development organisations — reports, branded collateral, event materials.
- Creative & Marketing agencies — client campaigns requiring digital-quality short runs.
- Publishers & Corporates — books, reports, branded stationery at commercial quality.
- SMEs & Startups — first-time print buyers who need low minimums and fast delivery.
Requirements
- Experience: 3–6 years of proven B2B field sales experience with a track record of hitting targets. Experience in the print, marketing, or technology sector is preferred.
- Education: Degree in Business, Marketing, Communications, or a related field.
- Skills & Approach: Hungry, consultative sales approach — able to listen to a brief and build a compelling solution around it.
- Communication: Strong presentation and communication skills; comfortable in the boardroom and on the shop floor.
- Network: Existing network in Nairobi's corporate, agency, or SME community is a significant advantage.
- Interests: Interest in or exposure to print, design, marketing, or technology is valued.
- Traits: Self-motivated, organised, and resilient — this is a new sales territory requiring a builder mentality.
What We Offer
- Competitive base salary plus an uncapped commission structure.
- The privilege of selling a genuinely unique product — East Africa's only HP Indigo B2 digital press.
- Full technical training on the HP Indigo platform and digital print applications.
- The backing of a 30-year-old, ISO-certified, 650+ employee print business.
- Clear progression path within the organization.
